Project Description

Colorado Young Leaders (CYL)

Who They Are

CYL enables high school teens to develop leadership skills through a dynamic action-oriented curriculum; inspires a sense of adventure through meaningful service-learning opportunities in the local community; and creates a community for teens to live out their discovered skills and passions in a positive way.

Brand Values / Slogan

  • Leadership
  • Empowerment
  • Togetherness

Project Goals

  1. Promotion of annual teen leadership programs.
  2. Build a visual and strategic architecture that inspires.

Brand Traits
Cultivating purpose, passion and community in high school leaders across the state of Colorado. Colorado Young Leaders become self-aware, inclusive, empathetic, and civic-minded change makers. The youth take the lessons learned into the real world and everyone benefits. They are equipped with new confidence and understand that there is more than one way to lead.

Project Scope

  • Branded collateral
  • Identity package
  • Event marketing
  • Social media tactics